How to Engage Followers with Twitter Best Practices
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While these tips can vary depending on the type and size of the business that you operate, weekend Twitter posts to engage potential or existing clients has shown in studies to provide the best results. These results are quite different than what you'll find with the social network Facebook. In the instance of Facebook, non-busy hours may lead to the best marketing results. With Twitter, the busy hours from 7 AM to 8 PM, typically give you the best results.
Here are some Twitter Best Practices to help maximize engagement levels through Twitter postings.
The shorter the Tweet the better
Studies have shown that postings that are under 100 characters tend to attract higher levels of engagement, creating increases of around 17%. In addition, shorter tweets allow for those engaged to add their own comments when retweeting.
To garner higher retweet levels you need to add links to your tweets
When you're talking about medium to big brand businesses, most all of the interaction that these brands get comes from links that are added to their tweets and clicked on by engaged followers. It's also worth noting that studies have shown that people are 86% more likely to retweet postings that contain a link rather than those that don't have a link.
Keep your Tweets to a minimum
Sometimes too much of a good thing turns into a bad thing. That is precisely what happens with tweeting too often. It's recommended that you keep your business-related tweets to a minimum of four times a day, if not less. The more tweets you have, the less performance and engagement they receive.
Make sure you add a space before the URL in your tweet to avoid unreachable links
If you really want to frustrate followers and lower the engagement that your tweets have, make some simple mistakes when linking a URL to your twitter posts. In fact, studies show that over 92% of all errors made when linking a URL happens because a space is not added before the URL.
Be very specific when asking for retweets
It may seem like a small thing, but businesses want engaged followers to retweet and specifically instruct their engaged followers to retweet by spelling out the word retweet created retweeting rates 23 times higher than normal. In fact, by simply adding the letters "RT", brands noticed an increase of 10 times higher the amount of people that retweeted, as opposed to those who had not been directed to retweet.
Using Images
When brands use images to tweet, their engagement rates double. By using the many different services to add images to your tweets helps to improve engagement levels.
Avoid using multiple Hashtags
Of the Twitter Best Practices this may be the simplest. The use of multiple Hashtags caused engagement levels to drop up to 17%. However, by simply using one or two at the most in a given tweet, engagement levels were shown to increase at levels at around 21%.
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Twitter Best Practices | How to Engage Followers with Twitter Best Practices social media industry benchmarks | |
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| How-to & Style | Upload TimePublished on 31 Jul 2012 |
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