What is Offerpop?:
http://blackboxsocialmedia.com/what-i...
One of the toughest parts of becoming successful in social media marketing is the effort to create the necessary waves of excitement that convince people to start a relationship with a brand and then to remain engaged. While companies like to make special offers in order to do this, it can be tough to operate in a campaign that feels fair and transparent to all of the customers while also meeting the changing requirements of the platforms on which the campaigns are occurring. All of these issues are addressed by those who choose to use the Offerpop platform.
What is Offerpop?
Offerpop is a company that released their first social marketing application in 2010. Their goal is to create a way that companies that want to connect with consumers on Facebook and Twitter can easily createprograms to draw the interest of the public. For companies that use it, their goal is to provide them the means to get more engagement, recruit fans and followers, and ultimately drive their revenue to greater heights. They do the work of creating the engineering needed to support these kinds of campaigns so that other companies do not have to worry about creating that kind of infrastructure for themselves.
One of the benefits of choosing to use Offerpop is that it makes it easier to be sure that the company is staying in compliance with the current rules imposed by Facebook and any that may appear on Twitter. Facebook periodically adjusts the policies that they apply to what kind of special offers and programs companies are allowed to carry out as a part of their social media marketing efforts. A company that violates these rules could end up having a lot of trouble with Facebook itself, and also with disappointed consumers if they should end up having to cancel a promotion as a result. By allowing a company that specializes in supporting these kinds of promotions to be in charge of keeping track of policy changes, it makes it much easier to ensure that there is never a compliance problem.
Another advantage of Offerpop is that they strive to ensure that their service is available to as wide a range of brands as possible. They offer a pricing structure that adjusts to account for the current size and reach of organizations so that smaller ones that do not have the resources that a multinational corporation can call on are still able to take advantage of all of the benefits of the program.
In addition, as soon as someone starts running a campaign through Offerpop, the software that is involved automatically starts tracking metrics related to the campaign. This makes it easy to see what is working and what is not, and also for brands to assure themselves that they are getting a good value for the money that they are paying in order to operate their campaigns. It is also entirely possible for companies to customize the type of information that is gathered from their users as a part of the sign up process to participate, so that they can get additional demographic information about who is responding.
Offerpop makes it easy for companies to be successful in some of the most difficult tasks that are involved in successful social media marketing. Anyone from a very small company to a brand that everyone has heard of can benefit from the flexibility and efficiency that is offered by the platform, as well as the expertise that they have developed in running effective campaigns and making it easy for people to stay in constant compliance with the requirements of the platforms they are using.
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Offerpop | What is Offerpop? social media optimization techniques | |
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| How-to & Style | Upload TimePublished on 20 May 2012 |
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