Google Adwords for Video:
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If there's one aspect of the Internet that's hotter than the emergence of mobile applications for smart phones, it has to be online videos. This particular market is showing expansive growth and virtually everyone is getting in on the action. Whether it's individuals, celebrities, companies and governments, virtually everyone is understanding the power of online videos. Videos have the potential to make businesses successful, to make people popular to make them famous, to provide information and a wide range of other things. That's why there's been such a focus on promoting people, businesses, services and products online and it's why you now have Google Adwords for Video.
What is Google Adwords for Video?
Advertising is a very simple but very expensive industry. Companies that have the financial wherewithal to use higher-quality advertising agencies got the word out through mediums such as television, radio and print ads as far as the products or services they provided. Today, however, while advertising is more technical, utilizing the latest technologies, like video marketing, make it more accessible to people who have limited budgets. This is exactly one of the reasons you now have Google Adwords for Video. This is the new uncharted territory as it relates to interactive marketing.
If you're like many people, you're probably asking what exactly is Google AdWords for video and how does it work. In order to know how it works it's important to understand Google AdWords in its text state. This particular application was helpful for generating specific keywords related to products or services offered by the user. With Google's help, you could devise a series of different keywords that were related to your website. You then include the keywords in blogs, articles and forum posts and backlink back to your website. This, if done correctly, would catch the attention of Google spiders and could help increase your websites search engine rankings.
Benefits of Google Adwords for Video
With Google AdWords for video, you're doing largely the same thing as text ads only in a more specific manner. You're using this application to find specific keywords that will show up in any YouTube video search. Since YouTube is one of the leaders for posting online videos, by inserting relevant keywords in the title of your video, you're able to direct more people to your company or businesses promotional and marketing online videos.
If there's any questions as to how well this particular method works, it's important to note that a YouTube project manager was quoted as saying that after significant studies, YouTube videos related to over a 20% increase in traffic to the related businesses website. In addition, similar YouTube videos were responsible for an increase of up to 5% in people who searched for the business after viewing their YouTube promotional video.
In an effort to draw more people in to Video marketing, Google Adwords is offering over $50 million in free Adwords for video advertising as an incentive. In addition, Google has made a goal of trying to get no less than 500,000 new businesses to try AdWords for video as well.
If you're a business that is looking at the capabilities of Internet videos, then you may want to consider AdWords for video as a way to make your marketing and promotional YouTube videos better known and more widely viewed. As the numbers bear out, the more videos viewed, the better the chances are that a business will see an increase in website traffic and overall business as well.
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Google Adwords for Video | Why Businesses Should Use Google Adwords for Video social media optimization techniques | |
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| How-to & Style | Upload TimePublished on 22 May 2012 |
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